5 Tricks of Direct Mail Design
Unlock the secrets to creating impactful direct mail campaigns with this special article . In Tricks of Direct Mail Design, you’ll discover how to effectively use typography, colors, images, and white space to craft compelling and engaging messages. By maintaining a consistent brand tone and focusing on simplicity, you can capture your audience’s attention and convey your message clearly and effectively.
Coming up, we’ll cover 5 essential tricks to elevate your direct mail design:
Design — Your Brand!
Brand is much more than just your logo. It involves your business “personality”. This involves your experience and copy tone. Use your logo on every component! Keep the tone of your copy consistent throughout. This is also your brand.
Typography
Do not use too many type faces in your direct mail package. Pick about 3 different type faces. One for your headline. One for your subheads. One for your body copy. Make this your branding fonts. A stronger sans-serif font, like Helvetica Bold, for the headlines. And a softer serif font, like Times, for the body copy. This will make it easier to read when there is a lot of copy in a smaller font size. It is a nice contrast between a sans-serif headline and a serif body copy.
Colors
Know your audience and pick colors that make sense to your brand and your donors. As with typefaces, keep it simple. Do not use too many colors to over stimulate. And don’t use unnecessary design elements that will clutter your message and that message gets lost.
Images
Make sure the images for print work are high resolution. Preferably 300 dpi (dots per inch) and at the size you need for the space (or larger). Anything lower in resolution or smaller than what you need could affect the quality of that image when printed and could be blurry or fuzzy.
Use your space wisely!
Remember, white space can be just as important as text and image areas. The goal is NOT to fill up every square inch of the component. This can be too cluttered and lose your message and could annoy the donor. You don’t want to over stimulate and have the donor not know where to follow your message. The goal is to have your message flow easily from one bullet point to the next. Most times, simplicity is for the best when getting your message out there. You don’t need all the bells and whistles for a strong, compelling direct mail package.
Thank you for reading our article on direct mail design. If you found these tips helpful, be sure to check out our other articles like How to Make Your Direct Mail Piece Stand Out and Creative Ideas for your next Direct Mail Campaign. These articles offer more insights and creative strategies to elevate your direct mail campaigns and make a lasting impression on your audience.
