Maximizing Your Giving Tuesday:
A Strategic Approach
Boost Your Fundraising Efforts with Timely Communication and Matching Gifts
Save the date! As we approach mid-November, it’s time to gear up for Giving Tuesday, the global day dedicated to generosity and giving back. To ensure a successful fundraising campaign, we’ve outlined a strategic plan to engage your donors and maximize contributions.
Step-by-Step Giving Tuesday Strategy
1. Save the Date Announcement
Kick off your campaign in mid-November with a compelling Save the Date message. This initial communication should aim to create awareness and excitement around Giving Tuesday. Use engaging visuals and a clear call-to-action to mark the calendar for this significant day of giving.
2. Early Bird Email
The day before Giving Tuesday, send out an early bird email to your mailing list. This is an excellent opportunity to remind your supporters of the upcoming event and encourage them to prepare for their contributions. Highlight the impact their donations can make and build anticipation for the big day.
3. Giving Tuesday Email Series
On Giving Tuesday itself, maintain momentum with a series of four emails spaced out throughout the day. Each email should build upon the previous one, increasing in urgency and emphasizing the importance of their support. Here’s a suggested timeline and focus for each email:
Morning Email: Start the day with an inspirational message, sharing stories of how contributions have made a difference in the past. Encourage donors to be among the first to give.
Midday Email: Send an update on the progress made so far, thanking those who have already contributed and urging more donors to participate.
Afternoon Email: Highlight a time-sensitive matching gift opportunity. Inform your donors that their contributions will be doubled if they give by a certain time, increasing their impact.
Evening Email: Create a sense of urgency with a final call-to-action, emphasizing that time is running out to participate in Giving Tuesday. Remind them of the matching gift and how their support can help reach your goal.
4. Post-Giving Tuesday Thank You and Last Chance
The day after Giving Tuesday, send a heartfelt “Thank You” email to all your donors. Express your gratitude for their generosity and share the success of the campaign.
Additionally, include a “Last Chance” to give message, reminding them that there’s still an opportunity to contribute if they missed out on Giving Tuesday.
5. Emphasizing Matching Gifts
One of the most effective ways to incentivize and motivate donors is by securing a matching gift. Partner with a corporate sponsor or a major donor who is willing to match contributions dollar-for-dollar up to a certain amount. Promote this matching gift prominently in all your communications, as it not only doubles the impact of each donation but also encourages more people to give.
By following this strategic approach, you can create a dynamic and engaging Giving Tuesday campaign that inspires generosity and maximizes contributions. Remember, clear communication, a sense of urgency, and the added incentive of a matching gift are key elements to drive success.
If you need assistance getting started, partner with us today, and we will ensure you have a Happy Giving Tuesday!
