Maximize Your Digital Fundraising with Matching Gift Offers

In digital fundraising, matching gift offers can be a game-changer. These campaigns not only boost donation amounts but also engage donors in a meaningful way.

Understanding Matching Gifts

Matching gifts are donations made by a donor that are matched by another entity, such as a corporation, foundation, or major donor. This means that for every dollar donated, the matching entity contributes an equal amount, effectively doubling the donation.

Here’s how you should use matching gift offers in your digital fundraising campaigns:

1. Act Fast: Utilizing current events to create urgency in your Online Matching Gifts campaign. For example, if there is a significant event or cause that resonates with your audience, quickly create a campaign such as a “Flash Matching Gift” offer around it to capture their immediate attention and support.
2. Set Clear Goals: Define the campaign’s objectives and the matching gift amount. This helps create a sense of purpose and urgency.
3. Leverage Data: Use donor data to identify potential matching gift opportunities and tailor your approach.
4. Target Network Mobilizers: Another strategy would be to identify and reach out to individuals with large social networks who can help spread the word about your matching gift offers. These network mobilizers can create peer-to-peer fundraising pages and add incentives or provide funds to double impact.
5. Equip Supporters: Be sure to provide your supporters with strategic information and graphic assets that they can use to promote the campaign. This includes templates for social media posts, email scripts, and visual content that highlights the matching gift opportunity.
6. Show Appreciation: Most importantly, thank your donors personally and through various channels. Acknowledge their contributions and let them know how their donations are being matched and making a difference.
7. Demonstrate Impact: Lastly, don’t forget to keep your supporters updated on the results of their contributions. Share stories, photos, and statistics that show the tangible impact of their donations and the success of the matching gift campaign.

Now, Implement These Strategies

By using matching gift offers to maximize your digital fundraising, you can create powerful and effective campaigns that encourage donors to provide ample contributions and build lasting relationships with them.

For more information on matching gifts, please refer to these previous articles: Matching Gifts 101 and Obtaining Matching Gifts.