Having a Pre-lapsed Strategy Matters
By implementing a pre-lapsed strategy, you can proactively engage donors, demonstrating your appreciation for their loyalty and encouraging them to renew their support. Focusing on donor retention is essential to help you reach your fundraising goals. This is why having a pre-lapsed strategy matters now more than ever.
Especially since the cost to acquire a new donor can be more than the donation amount given by them. In fact, it can be several years before you break even.
A pre-lapsed strategy is a key component of donor retention. With this strategy you must target the right audience and show donors that you value and appreciate their loyalty. The point is to bring these donors back before they finally lapse.
Available Techniques That Can Assist with This Strategy
You can try different direct mail creatives, such as an urgent-gram or invoice format. You should also personalize as much as possible, offer donors a discount or matching gift to renew their commitment, or engage them with messaging similar to what originally prompted them to join.
If the direct mail approach fails, you can also try sending out an email or even telemarketing.
Having a plan may make a difference in whether an individual makes the choice to recommit.
To sum up, if you want your fundraising campaign to do well, you need to keep your donors happy and make them want to keep giving. IDM can help you with that, by giving you the skills and tools you need to reach out to your donors before they lose interest and make them feel appreciated and valued. We can help you plan ahead, run a smart program, and use different ways to connect with your donors. This way, you can build a strong relationship with your donors, who will stick with you and help you achieve your mission. This kind of donor retention is not just a good idea; it’s a must-have for a lasting fundraising strategy that works for both donors and your organization.
If you want to find out how IDM can partner with you and create a pre-lapsed startegy that works, get in touch with us today.
