Efficient DM Printing Solutions
4 Reasons Why You Should Outsource Your DM Printing and Mailing
Hiring a production agency to handle the production – printing and mailing – of your direct mail campaigns can be extremely beneficial to your organization. The agency’s expert knowledge of printing and mailing solutions often results in lower costs and always provides the best value for your production dollars. Using a production agency also frees up your staff, allowing them to focus on your core business activities. And, the professional production staff can ensure accuracy, efficiency, and timely delivery, making sure each of your mailings is on time and within budget.
Let’s explore these benefits a bit further:
Cost Savings and Best Value
A production agency has both buying power and expert knowledge, and this means they can negotiate lower prices on printing and mailing and help minimize your postage expenses. Their expertise in all aspects of printing and mailing also allows them to make suggestions for campaign design and optimization. Additionally, their specialized knowledge of advanced printing processes and familiarity with each vendor’s specific capabilities, allow the agency to align each production task with the correct vendor to provide the best value and meet deadlines.
Efficiency and Time-savings
By outsourcing printing and mailing, your organization can eliminate the time and cost of managing in-house production operations. This allows you to free up staff for other activities in your organization and prevents the need to have staff trained in printing and mailing processes, as well as postal regulations. This also ensures your campaigns move through the production process as efficiently as possible.
Accuracy and Compliance
As postal rates continue to climb, postal regulations persistently change, and the postal service creates new mailing incentives, there is a great deal to monitor. A production agency is well-versed in postal regulations, ensuring accurate addressing and compliance with mailing standards. They also know the timelines for postal increases and incentive programs and can suggest the best timing for dropping a mail campaign to save even more.
Tracking and Reporting
Another benefit is that production agencies can provide detailed reporting on campaign performance, delivery statistics, and the costs attributed to each campaign, allowing you to more accurately measure the effectiveness of your direct mail efforts.
The IDM Production Team
While we are part of IDM’s full-service solution, we also provide standalone production services. And you receive the same level of service whether you are a full-service client or an IDM Production client.
We are here to help your organization. Engage with IDM Production, and we’ll conduct a comprehensive audit of your direct mail production operations. Contact us today!
