Are You Maximizing Corporate Matching Funds?

Corporate matching gift programs are a powerful yet often underutilized resource for nonprofits. These programs allow companies to match donations made by their employees to eligible nonprofit organizations, effectively doubling the impact of each contribution. Here’s how your nonprofit can capitalize on corporate matching funds:

1. Educate Your Donors

Many donors are unaware that their employers offer matching gift programs. Start by informing your supporters about these opportunities. Include information about matching gifts in your newsletters, on your website, and during fundraising events. Highlight the potential to double their donations and make a greater impact.

2. Identify Eligible Donors

Use donor management software to track which of your donors work for companies with matching gift programs. Tools like Double the Donation and Givebutter can help you identify these opportunities.

Reach out to these donors directly to encourage them to submit matching gift requests.

3. Simplify the Process

Make it easy for donors to submit matching gift requests. Provide clear instructions and links to their company’s matching gift forms on your website. Consider using matching gift software that automates the process and guides donors through each step.

4. Promote Matching Gifts Year-Round

While many nonprofits focus on matching gifts during major fundraising campaigns, promoting these opportunities year-round can significantly increase your matching gift revenue. Regularly remind donors about matching gifts through social media, email campaigns, and other communication channels.

5. Leverage Corporate Partnerships

Build relationships with local businesses and large corporations. Encourage them to promote matching gift programs internally and support your nonprofit through corporate philanthropy. Offer to provide presentations or materials that explain the benefits of matching gifts to their employees.

6. Track and Acknowledge Matching Gifts

Keep detailed records of matching gift donations and acknowledge both the individual donor and the matching company. Send personalized thank-you notes and recognize their contributions in your annual report or on your website. This not only shows appreciation but also encourages future participation.

7. Analyze and Optimize

Regularly analyze your matching gift program’s performance. Identify which strategies are most effective and where there may be gaps. Use this data to optimize your approach and maximize the funds received through matching gifts.

Conclusion

Corporate matching gift programs offer a tremendous opportunity for nonprofits to increase their funding and further their missions. By educating donors, simplifying the process, promoting matching gifts year-round, leveraging corporate partnerships, and tracking donations, your nonprofit can capitalize on these programs and make a significant impact.

Do you have specific questions about corporate matching gifts? Connect with one of our experts.