Category Archives: Uncategorized

A True—and Heartbreaking—Tale of Not Being Asked for a Donation

For years, I have been presenting organizations with mountains of data that prove the donors most likely to give are those who have just given.

Yes, it is counter-intuitive. Yes, asking immediately after the donor has been properly thanked can feel rude and pushy. But it remains one of those unlikely fundraising truths the data force us to accept.

But now I understand it, because it happened to me. read more >

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Please Welcome …

Celine Donato as IDM’s new Senior Vice President of Fundraising Analysis!

Does Your Charity Make the Grade?

According to a national study, most nonprofits are not maximizing the power of social media. read more >

If it’s not Grain, Don’t Put it in a Silo

Does your organization operate in a siloed organizational design? Do your major gifts, annual giving and planned gifts departments operate independently from one another? read more >

Charitable Giving on the Rise?!

The Blackbaud Index recently reported that from February-April 2014, charitable giving in the U.S. grew 1.3% over the same period last year. Blackbaud also monitored online giving—from February-April, there was a 7.9% increase in online giving over the same months … read more >

Think of it as Pintrest for Email

Gmail’s testing a new Grid view under your promotions tab changes your view from the boring old subject-driven list to a photo-driven one. Being a visual person, this new change made me giddy.
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Improving Financial Situations = More Charitable Contributions?

Improved financial situation for donors does not necessarily mean more giving. read more >

Direct Mail Dominates Online Giving

Target Analytics’ newly release benchmarking report for online and multichannel giving shows direct mail continues to dominate online giving, generating nearly 80% of gifts.   Report summary: For the large direct marketing organizations participating in the online benchmarking groups, the majority of gifts are still received … read more >

Now There Is a Unique Teaser

I am always on the lookout for a good teaser and, I must say, this is a new one for me.  Our graphic designer, Ruthanne, wants to know how something is “free” if it is “pre-paid.”  She has a good … read more >

How I Learned to Stop Worrying and Love the Premium

I used to think premiums were a cheap way to acquire and retain donors. I was convinced that the types of donors who responded to premiums would have a low life-time-value and force us to keep upping the ante with nicer premiums until we priced ourselves out of the market.

Boy was I wrong.

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