Category Archives: Uncategorized
Direct Mail Dominates Online Giving
Target Analytics’ newly release benchmarking report for online and multichannel giving shows direct mail continues to dominate online giving, generating nearly 80% of gifts. Report summary: For the large direct marketing organizations participating in the online benchmarking groups, the majority of gifts are still received … read more >
Now There Is a Unique Teaser
I am always on the lookout for a good teaser and, I must say, this is a new one for me. Our graphic designer, Ruthanne, wants to know how something is “free” if it is “pre-paid.” She has a good … read more >
How I Learned to Stop Worrying and Love the Premium
I used to think premiums were a cheap way to acquire and retain donors. I was convinced that the types of donors who responded to premiums would have a low life-time-value and force us to keep upping the ante with nicer premiums until we priced ourselves out of the market.
Boy was I wrong.
How to Succeed in Direct Marketing by Really Trying – the 60-30-10 Rule
A number of factors go into the success or failure of a direct marketing campaign, but ignoring the 60-30-10 rule is a sure-fire way to fall short of your goals …
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The Five Deadliest Words in Fundraising
“I would respond to that” are the five deadliest words in fundraising.
Jeff Brooks: Great fundraising copy doesn’t look great to everyone
Want to know what sucks about fundraising copy?
Why Do Younger People Seem to Ignore Your Appeals?
Younger people are less likely to respond to your appeals [because] they are emotionally programmed to ignore them. read more >
Six Steps to Determine If It’s Time for a Website Redesign
Think it may be time for a website redesign? Not sure? Writing for Direct Marketing News, Josh Levine offers up six simple questions for determining if your organization should be considering a website redesign …
Kick-Start Your 2011 Fundraising
Convio recently released 10 simple steps to kick-start your fundraising program in 2011. Chances are you have already incorporated many of these strategies into your marketing plan, but the report has a lot of good tips, making it a worthwhile … read more >
Wait Until Monday to Push That Appeal
Most online giving occurs when donors are at work. read more >