Category Archives: Testing
Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.
I used to think premiums were a cheap way to acquire and retain donors. I was convinced that the types of donors who responded to premiums would have a low life-time-value and force us to keep upping the ante with nicer premiums until we priced ourselves out of the market.
Boy was I wrong.
Nonprofit leaders’ fears about “sinking the boat” (making bad investment decisions in marketing and fundraising) make it more likely they will “miss the boat” when it comes to taking advantage of opportunities that entail some risk and investment.