Category Archives: Online Giving
Where Do Online Givers Live?
For all you geo-targeters, according to Convio the most generous online donors live in the following cities … read more >
Apple Users Are the Most Generous Online Donors
A new study by Razoo found that online donors using an iPad or Mac are more generous than their Blackberry and PC counterparts. read more >
Incremental Gains Are Not Enough
Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.
Is Direct Mail Dead? (Or the Case for Integration)
Is direct mail dead? No, it is evolving.
The Five Deadliest Words in Fundraising
“I would respond to that” are the five deadliest words in fundraising.
8 Great Reasons to Invest in Your Online Program
According to Blackbaud’s recently released 2010 Online Giving Report, 7.6% of all fundraising came from online sources last year.
After a decade and half of investment in online assets, 7.6% may seem like a paltry payout compared to the cost of developing and maintaining an online presence, so why should nonprofits continue to invest in digital marketing ?
Why Do Younger People Seem to Ignore Your Appeals?
Younger people are less likely to respond to your appeals [because] they are emotionally programmed to ignore them. read more >
Six Steps to Determine If It’s Time for a Website Redesign
Think it may be time for a website redesign? Not sure? Writing for Direct Marketing News, Josh Levine offers up six simple questions for determining if your organization should be considering a website redesign …
Kick-Start Your 2011 Fundraising
Convio recently released 10 simple steps to kick-start your fundraising program in 2011. Chances are you have already incorporated many of these strategies into your marketing plan, but the report has a lot of good tips, making it a worthwhile … read more >
Wait Until Monday to Push That Appeal
Most online giving occurs when donors are at work. read more >