Category Archives: Fundraising
Jeff Brooks: Great fundraising copy doesn’t look great to everyone
Want to know what sucks about fundraising copy?
8 Great Reasons to Invest in Your Online Program
According to Blackbaud’s recently released 2010 Online Giving Report, 7.6% of all fundraising came from online sources last year.
After a decade and half of investment in online assets, 7.6% may seem like a paltry payout compared to the cost of developing and maintaining an online presence, so why should nonprofits continue to invest in digital marketing ?
Why Do Younger People Seem to Ignore Your Appeals?
Younger people are less likely to respond to your appeals [because] they are emotionally programmed to ignore them. read more >
Six Steps to Determine If It’s Time for a Website Redesign
Think it may be time for a website redesign? Not sure? Writing for Direct Marketing News, Josh Levine offers up six simple questions for determining if your organization should be considering a website redesign …
USPS Proposed Presort and Standard Rate Increases
The USPS has filed a proposed rate increase. If approved, the new rates will take effect April 17, 2011.
Kick-Start Your 2011 Fundraising
Convio recently released 10 simple steps to kick-start your fundraising program in 2011. Chances are you have already incorporated many of these strategies into your marketing plan, but the report has a lot of good tips, making it a worthwhile … read more >
Wait Until Monday to Push That Appeal
Most online giving occurs when donors are at work. read more >
Is Your Website Hurting Your Cause?
Inadequate information on charity Web sites creates the impression that all that is needed to run a nonprofit program are good intentions, lots of donations, low administrative costs, and a few happy stories.
Saundra Schimmelpfennig read more >
Donors Continue to Feel the Economic Pinch
A slew of end-of-year donor surveys and studies confirmed what those of us in the trenches already knew—2010 was a tough year for fundraising as the economy forced donors to scale back their giving. A new study from Vision Critical … read more >
Final Two Days of December Are Critical to Online Giving
Network for Good’s Online Giving Study found that nearly a quarter of all online gifts are made in the final two days of December.