Category Archives: Fundraising
Where Do Online Givers Live?
For all you geo-targeters, according to Convio the most generous online donors live in the following cities … read more >
Will Changes to USPS Delivery Service Hurt Direct Mail Fundraising?
Elimination of Saturday delivery would be the most problematic for your direct mail fundraising program. read more >
Apple Users Are the Most Generous Online Donors
A new study by Razoo found that online donors using an iPad or Mac are more generous than their Blackberry and PC counterparts. read more >
Incremental Gains Are Not Enough
Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.
You Are Only as Old as You Think You Are
Stop thinking like a hip 25-year-old and start thinking like a hip 60-year-old.
read more >
How I Learned to Stop Worrying and Love the Premium
I used to think premiums were a cheap way to acquire and retain donors. I was convinced that the types of donors who responded to premiums would have a low life-time-value and force us to keep upping the ante with nicer premiums until we priced ourselves out of the market.
Boy was I wrong.
Is Direct Mail Dead? (Or the Case for Integration)
Is direct mail dead? No, it is evolving.
And the Winner is … Best Friends Animal Society
Harris Interactive just released its annual EquiTrends poll and named Best Friends Animal Society the nation’s top non-profit brand. read more >
Join the Discussion on Facebook
Look forward to seeing you on Facebook.
The Five Deadliest Words in Fundraising
“I would respond to that” are the five deadliest words in fundraising.