Category Archives: Fundraising
We’re looking for terrific fundraisers to join our team. Great opportunity to further your career while helping charities do amazing work! read more >
Email subscriber lists are becoming very important in the growing digital age. Unlike direct mail, email lists are constantly changing – thanks to that pesky (but necessary) “unsubscribe” button. read more >
Take real stories and share them with your donors. Let them see the heartache, but also the triumph of what their dollars mean. read more >
For years, I have been presenting organizations with mountains of data that prove the donors most likely to give are those who have just given.
Yes, it is counter-intuitive. Yes, asking immediately after the donor has been properly thanked can feel rude and pushy. But it remains one of those unlikely fundraising truths the data force us to accept.
But now I understand it, because it happened to me. read more >
Before you declare direct mail dead in this digital world, do what we did: measure the impact of offline communications on online giving. read more >
Stop telling donors what they want to hear and start telling them what they need to hear. read more >
Follow these 8 simple steps for a more successful year-end campaign. read more >