Category Archives: Direct Mail
Will Changes to USPS Delivery Service Hurt Direct Mail Fundraising?
Elimination of Saturday delivery would be the most problematic for your direct mail fundraising program. read more >
tags: direct mail, Fundraising, USPS
Incremental Gains Are Not Enough
Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.
tags: direct mail, donations, Fundraising, giving, testing
You Are Only as Old as You Think You Are
Stop thinking like a hip 25-year-old and start thinking like a hip 60-year-old.
read more >
tags: age, direct mail, donors, Fundraising
How I Learned to Stop Worrying and Love the Premium
I used to think premiums were a cheap way to acquire and retain donors. I was convinced that the types of donors who responded to premiums would have a low life-time-value and force us to keep upping the ante with nicer premiums until we priced ourselves out of the market.
Boy was I wrong.