Category Archives: Copy

Becauseā€¦ I Said So

One simple work might persuade donors … read more >

Formulate the P-A-S

Use the PAS (Problem-Agitate-Solve) formula to write effective fundraising copy and social media messages. read more >

Incremental Gains Are Not Enough

Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.

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Jeff Brooks: Great fundraising copy doesn’t look great to everyone

Want to know what sucks about fundraising copy?

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