Monthly Archives: January 2016
For years, I have been presenting organizations with mountains of data that prove the donors most likely to give are those who have just given.
Yes, it is counter-intuitive. Yes, asking immediately after the donor has been properly thanked can feel rude and pushy. But it remains one of those unlikely fundraising truths the data force us to accept.
But now I understand it, because it happened to me. read more >
Before you declare direct mail dead in this digital world, do what we did: measure the impact of offline communications on online giving. read more >