Monthly Archives: May 2011

Incremental Gains Are Not Enough

Rather than focus on establishing new control packages, organizations tend to focus their time, attention, and valuable testing dollars in search of incremental gains from existing packages.

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You Are Only as Old as You Think You Are

Stop thinking like a hip 25-year-old and start thinking like a hip 60-year-old.
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Now There Is a Unique Teaser

I am always on the lookout for a good teaser and, I must say, this is a new one for me.  Our graphic designer, Ruthanne, wants to know how something is “free” if it is “pre-paid.”  She has a good … read more >

How I Learned to Stop Worrying and Love the Premium

I used to think premiums were a cheap way to acquire and retain donors. I was convinced that the types of donors who responded to premiums would have a low life-time-value and force us to keep upping the ante with nicer premiums until we priced ourselves out of the market.

Boy was I wrong.

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How to Succeed in Direct Marketing by Really Trying – the 60-30-10 Rule

A number of factors go into the success or failure of a direct marketing campaign, but ignoring the 60-30-10 rule is a sure-fire way to fall short of your goals …
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