Monthly Archives: February 2011

8 Great Reasons to Invest in Your Online Program

According to Blackbaud’s recently released 2010 Online Giving Report, 7.6% of all fundraising came from online sources last year.

After a decade and half of investment in online assets, 7.6% may seem like a paltry payout compared to the cost of developing and maintaining an online presence, so why should nonprofits continue to invest in digital marketing ?

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