Monthly Archives: January 2011

Why Do Younger People Seem to Ignore Your Appeals?

Younger people are less likely to respond to your appeals [because] they are emotionally programmed to ignore them. read more >

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Six Steps to Determine If It’s Time for a Website Redesign

Think it may be time for a website redesign? Not sure? Writing for Direct Marketing News, Josh Levine offers up six simple questions for determining if your organization should be considering a website redesign …

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USPS Proposed Presort and Standard Rate Increases

The USPS has filed a proposed rate increase. If approved, the new rates will take effect April 17, 2011.

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Kick-Start Your 2011 Fundraising

Convio recently released 10 simple steps to kick-start your fundraising program in 2011.  Chances are you have already incorporated many of these strategies into your marketing plan, but the report has a lot of good tips, making it a worthwhile … read more >

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Wait Until Monday to Push That Appeal

Most online giving occurs when donors are at work. read more >

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Donors Have Needs, Too

In terms of potency, needs are far more powerful than values in generating loyalty and maximizing income. —Mark Phillips, Queer Ideas

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Is Your Website Hurting Your Cause?

Inadequate information on charity Web sites creates the impression that all that is needed to run a nonprofit program are good intentions, lots of donations, low administrative costs, and a few happy stories.
Saundra Schimmelpfennig read more >

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Donors Continue to Feel the Economic Pinch

A slew of end-of-year donor surveys and studies confirmed what those of us in the trenches already knew—2010 was a tough year for fundraising as the economy forced donors to scale back their giving. A new study from Vision Critical … read more >