Monthly Archives: January 2011
Why Do Younger People Seem to Ignore Your Appeals?
Younger people are less likely to respond to your appeals [because] they are emotionally programmed to ignore them. read more >
Six Steps to Determine If It’s Time for a Website Redesign
Think it may be time for a website redesign? Not sure? Writing for Direct Marketing News, Josh Levine offers up six simple questions for determining if your organization should be considering a website redesign …
USPS Proposed Presort and Standard Rate Increases
The USPS has filed a proposed rate increase. If approved, the new rates will take effect April 17, 2011.
Kick-Start Your 2011 Fundraising
Convio recently released 10 simple steps to kick-start your fundraising program in 2011. Chances are you have already incorporated many of these strategies into your marketing plan, but the report has a lot of good tips, making it a worthwhile … read more >
Wait Until Monday to Push That Appeal
Most online giving occurs when donors are at work. read more >
Donors Have Needs, Too
In terms of potency, needs are far more powerful than values in generating loyalty and maximizing income. —Mark Phillips, Queer Ideas
Is Your Website Hurting Your Cause?
Inadequate information on charity Web sites creates the impression that all that is needed to run a nonprofit program are good intentions, lots of donations, low administrative costs, and a few happy stories.
Saundra Schimmelpfennig read more >
Donors Continue to Feel the Economic Pinch
A slew of end-of-year donor surveys and studies confirmed what those of us in the trenches already knew—2010 was a tough year for fundraising as the economy forced donors to scale back their giving. A new study from Vision Critical … read more >